The challenge
Faced with the challenge of decreasing bookings in a competitive hospitality landscape, a legacy hotel in Toronto recognized the need to leverage digital marketing to reach potential guests effectively. With the goal of driving direct bookings and increasing phone inquiries, they partnered with our team to implement a targeted Google Ads strategy.
What we did & the results
The implementation of the Google Ads campaign yielded impressive results from the first month:
- Increased Booking Volume: The targeted ads successfully drove a notable increase in direct bookings, with a significant uptick in reservations compared to previous periods.
- Boost in Phone Inquiries: The inclusion of call extensions led to a surge in phone inquiries, providing potential guests with a convenient and direct way to inquire about bookings and amenities.
- Positive ROI: The campaign's success in driving bookings and inquiries translated into a positive return on investment (ROI), demonstrating the effectiveness of targeted digital advertising in the hospitality industry.